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RECENT BLOG POSTS

Be brief or beware: Why Creative Briefs are essential for B2B communications
May 31, 2023
Why a creative brief is an outsourced writer’s best friend A long time ago, one of my VPs hated a direct mail piece we created.

Dragonfly’s Policy on Ethical AI Use
May 16, 2023
“My worst fear is we cause significant harm to the world. If this technology goes wrong, it can go quite wrong.” Sam Altman, CEO of

Copywriting by Humans for Humans
May 1, 2023
Demand writing that’s intelligent, not artificial. Whether through widespread media coverage or your own exploration of ChatGPT and other large-language model (LLM) AI platforms, you’ve