For school, my 7-year-old had to read me a story and write a summary of it. She chose “The Very Hungry Caterpillar.” As you might know, in the middle of the story, the very hungry caterpillar eats through an apple, two pears, three plums, four strawberries, five oranges, a piece of chocolate cake, an ice cream cone, a pickle, a …
Let’s Get Started: How to Work with a Copywriter for the First Time
You’ve seen the inspirational posters that say “The hardest part of any journey is that first step.” Welp, that’s not true. Not for us. Working with a writer is supposed to make your life easier. And with Dragonfly, you can get content support just by sending an email. It’s easy. Tell us: What you need. We can write websites, blogs, …
So you want to get into medical editing
As Dragonfly’s editorial manager for science and medicine, I hear a lot of people say they’d like to get into medical editing. That always sounds a little vague to me because medical communications is such a broad field, and there are so many ways to be a medical editor. As editors, we all work on many kinds of content. Some …
The ART of Customer-Focused Proposals
Writing a customer-focused proposal is challenging. We want the customer to choose us — so our natural instinct is to focus on how awesome we are. To talk about all the relevant experience we have, all the things we can do. But hearing you blather on about yourself is a customer turnoff. Here’s how to flip your script and focus …
How Editing Is a Lot Like Being an Evaluator
At Dragonfly, while editing proposals and reports, we’ve seen how evaluators help assess the quality of programs and initiatives. In this blog, I’d like to show you how a good editor can act like an evaluator — for your publications. We conduct needs assessments. Context is everything, and we want to make sure we’re sufficiently supporting your team. So if …
Three Reasons to Hire a Professional Writer or Editor
It may seem like more work to hand off a task than it does to just buckle down and do it yourself, especially when no one else on earth could possibly “get it”—the intricacies of the subject matter, your boss’ aversion to semicolons, and all the other invisible barriers your communications must overcome. Plus, asking for help is …
Dragonfly is hiring a full-time B2B Copywriter
Dragonfly Editorial is an editorial agency that helps companies around the world with clear copywriting and precise editing. We’re looking for an B2B copywriter with proven experience writing corporate communications, thought leadership materials, and/or marketing materials. Our copywriters write about highly complex subject matter in industries that include architecture, engineering, and construction; IT; finance; healthcare and medical; and management consulting. …
Sense and Sensitivity
For centuries, we’ve allowed language to bring baggage into our conversations, simply by not thinking about what we say or how we could say it better. It’s considered good productivity to “kill two birds with one stone.” It’s avoiding unnecessary conflict if you walk away because you “don’t have a dog in that fight.” Sayings like these may have been …
5 Ways to Energize B2B Content
As writers, we know that verbs describe an action. So it’s funny that we often work so hard to make them less active. Verbs are strongest when in a decisive form. But we often drag them down unnecessarily. Learning to spot weakened verbs can help make writing clearer, crisper, and more energized. Stronger verbs can help you deliver a stronger …
Is your head in the clouds?
Did you know that there is a group of cloud junkies called The Cloud Appreciation Society? Well there is, and our very own Poornima Apte is a card-carrying member! We are thrilled that the accomplished, cloud-loving Poornima has joined Dragonfly Editorial as one of our newest copywriters. She came on board just a few months ago, but has jumped right …