Dragonfly content marketing leaders Samantha Enslen and Emily Primeaux will present on storytelling, interviewing, and thought leadership at the 2024 ASBPE Conference in May. 

Interested in fine-tuning your approach to B2B content marketing, storytelling, and thought leadership? Want to strengthen your SME interviewing skills?

We invite you to meet two of our content marketing leaders at the upcoming 2024 ASBPE National Conference, the national meeting of the American Society of Business Publication Editors. The all-virtual event takes place May 15–17. Here’s a preview of their presentations:

Disrupt or Be Disrupted: Harnessing Expertise for B2B Thought Leadership

Emily Primeaux, Writing Manager, Dragonfly Editorial

The ability to craft compelling thought leadership content hinges on mastering the art of human connection, often through interviews. In this session, Emily explores strategic interviewing and teaches you techniques to build rapport, ask insightful questions, and navigate the complexities of expert interviews.

From Lumpy to Lively: How Plain Language Creates Surprisingly Vibrant Stories

Samantha Enslen, President, Dragonfly Editorial

Think plain language principles will only “dumb down” your content? Think again. In this session, Sam guides you on writing in plain, compelling, engaging language to help you create vibrant publications that perform well for SEO and social media — and stand the test of time. She also spotlights AI tools that can help you get to clear writing more quickly.

This year’s ASBPE conference theme is “Evolve or Die: The Next Wave of B2B’s Digital Transformation.” These sessions are just two of over a dozen presentations for business, trade, association, and specialty media professionals. Click here for a full agenda. Note that the registration deadline is May 9. We hope to see you there!