Land of Typos, Part Corporate Jargon

This isn’t exactly a typo, but more an example of the type of corporate writing that makes me want to vomit.

We understand that as change accelerates beyond the fundamental ability of organizations to anticipate it, only one competitive differentiator can help companies stay ahead: innovation. By enabling this constant flow of technology and innovation and facilitating this exchange of ideas and best practices relationships with the world’s leading business and technology companies and our clients, we combine thought leadership with the strengths of our partners to expand our technology and vertical offerings that bring innovation to the marketplace.

Best practices? Thought leadership? Vertical offerings? Give me a break. If you want to sell me something – even a sophisticated IT service – tell me in plain English what you are offering and what it will do for me.
This type of vague, hot-air-filled promises just don’t cut it.


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