Raddon combines best practices in research and analysis with consulting and technology solutions to help institutions achieve sustainable growth and improve financial performance. When it came time to share their proprietary research, insightful analysis, and strategic guidance for financial institutions, they contacted Dragonfly.
The challenge: take the traditional book style of their 40 Research Insights reports and reinvent how the information was presented, making it more captivating. Additionally, to help Raddon authors easily create new work following standardized styles, a template was developed and included a simple way to create charts and graphs integrated with Excel. The fresh design was more visually appealing and promoted greater information accessibility.