INEOS is a global petrochemicals manufacturer that operates in over 29 countries. From oil and gas to textiles, their proprietary chemicals touch every aspect of modern life. When it was time to promote their innovations to the world, they came to Dragonfly. The challenge: create sales collateral that delved deep into how their chemicals worked but present that information in a way that could be easily used and understood by sales representatives.
Using unique graphics (not generic images) and a strategic application of colors, the Dragonfly design team made chemicals exciting, taking a technical topic and presenting it in an engaging way. The promotion sheets, packaging, and labels for sample distribution created visual interest worthy of their unique products.