AI Tools: Exploring the Possibilities

You have questions about AI. We do too.

Anyone who tries to tell you they have the AI landscape completely figured out probably isn’t being honest.

The truth is, things are in flux. Everything’s changing rapidly. And that’s likely to remain true for the foreseeable future.

Continuing education is important

What we can say resolutely is that Dragonfly Editorial is taking every opportunity to stay informed about the latest AI editing, writing, and design tools.

As always, our goal is to help our customers succeed by taking work off their plates, reducing their stress, and making their lives easier.

Recently, Dragonfly’s editing and writing staff attended part one of a planned multi-session training on AI for Editors led by professional editor and editing instructor Erin Servais. The session explored how tools like editGPT — currently available as both a free or paid browser extension — could potentially streamline certain routine editing tasks, such as formatting reference lists or checking for misspellings.

Members of our writing team have also attended multiple online webinars focused on AI tools for B2B writers and B2B marketers, and one of our writers is an AI specialist who operates an independent AI/machine learning consulting firm.

Dragonfly president Samantha Enslen regularly delivers workshops on AI tools for writing and editing to a range of audiences, including members of ACES: The Society for Editing, the National Association of Science Writers, and the American Society of Business Publication Editors.  

In short: we’re committed to educating ourselves about AI so that we can, in turn, educate our clients about what’s possible — and what’s not — with AI tools.

Keeping a pulse on where things are and where they’re going

The swift rise of various AI tools and extensions has been dizzying. One of our recent trainings spotlighted the top 25 tools writers and editors should be aware of — and that’s just the tip of the iceberg.

If you’ve followed the AI space even a small amount, you’ve likely heard of ChatGPT. But there are dozens of other AI writing aids on the market now, including Claude, Writesonic, Jasper, Copy.ai, and more, each with its own advantages and disadvantages.

The same thing holds true in AI-enabled design, where a myriad of tools like DALL-E and Canva Magic Design make it possible to create elaborate designs using simple text prompts.

And now, AI-driven tools like editGPT and Perplexity are forging new ways to streamline key editing and online research processes, respectively.

It’s easy to feel a bit of whiplash just trying to keep up with all the new tools — and to make sense of which ones are worth investing in.

In time, the top AI innovations will rise to the forefront, and it’s these tools that Dragonfly may opt to integrate into our workflows when and where they make sense. As we find ways to increase our efficiencies and create time savings using AI, we can pass these cost savings on to our clients, for example. 

Rest assured, though, our writing, editing, and design work will never lose its human touch. The expertise, ingenuity, and creativity of our team are some of Dragonfly’s biggest strengths, characteristics we know AI can never replace.

As Dragonfly editing manager Kaylin Brian adeptly put it: “We need to know how AI technology works and how we can incorporate it into our daily work so that we can stay competitive, but it’s just as important to understand the tech so that we can help clients understand why a human touch is the better option in many cases.”

With that said, we’re open to progress. And we’re open to change — especially if that change allows us to elevate the caliber of services we’re providing.

That’s why we’re proud to say we anticipate exploring the potential of weaving certain AI tools, with our clients’ permission, into select aspects of our Dragonfly work. That could mean using an AI tool to generate meeting notes from an interview with a subject-matter expert, or it might mean using AI to suggest possible SEO-rich headlines for a blog, for example.

We’re excited about AI’s possibilities. We plan to keep learning about them. And we look forward to integrating them, when appropriate, into our overall service framework. 

Above all, we plan to be transparent and communicative with our clients. We’ll never use AI without a client’s express permission. And when AI is implemented, we’ll be certain to explain exactly how it supported our human-driven services.Have questions about Dragonfly’s AI policy or about the ways AI tools may or may not be a fit for your project needs? Let’s talk it through.

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