4 reasons proposals fail

a stack of three white binders full of white paper

This is for all you proposal writers out there … Ben Yoskovitz at the InstigatorBlog wrote in 2007 about the top 10 reasons why proposals fail. His reasoning is still relevant in 2019. A few of his most important points: They don’t reference the prospect’s pain. Why did the prospect ask you for a proposal? You better have a crystal …

Dragonfly’s to-do list template

To-do lists are my bread and butter. I love them. But we all know they can become intimidating with each added task. The solution? Make your to-do list manageable by limiting what you put on it. Here’s a template that can help. You can download the PDF file here.                       …

How doodling helped me design for Dragonfly

When I joined Dragonfly full-time three years ago, its brand was due for a makeover. The company had changed a lot since I’d first worked on the design years earlier. With an impressive and growing staff and client list, Dragonfly needed an identity overhaul. I was pretty much starting from scratch. The challenges of building a brand identity are, well, …

Three writing lessons from Jim Croce

A black and white photo of a mustached man sitting on a stool and resting his arm on a guitar

I was driving home from an IABC meeting the other day when Jim Croce’s pop/folk classic “Bad, Bad Leroy Brown” came on the radio. Maybe because I was already thinking about communications, or maybe because it was a rainy day and I was feeling reflective, I started listening closely to the lyrics. I smiled when I realized what great use …

It’s not always easy being a word nerd

a blue and green sticker that says "word nerd"

There’s a lot to love about being an editor. A co-worker recently described editing as a big seek-and-find puzzle, with every found typo or syntax error a small, exciting victory. I would agree, though the job, like most, is not without its hazards. My sister, a nurse, is our go-to source for “Does this need stitches?” questions. And my nephew, …

Dragonfly’s guide to proofreading marks

When you’re immersed in a proofread, it’s easy to forget about all of the different kinds of proofreading marks you can use. Here’s a quick guide to what all of them mean. You can download the PDF file here. This post is part of a series featuring Dragonfly field guides, tips, and tricks. You can download the PDF file here. …

What to do when you bite off more than you can chew

You agreed to take the project a month ago. It was delayed, but you consented to the new timeline, even though it pushes into a weekend. When the file arrives, that weekend turns out to be possessed by demons intent on your undoing. Your car has been doing this funny lurching thing for a while now, and it quits on …

Kari Shafenberg: Making a difference behind the scenes

Woman with medium brown hair and man with glasses standing in front of a concert stage

If there’s one thing Kari Shafenberg has learned in her professional life, it’s to embrace her invisibility. By day, Kari is an associate registrar for the University of Colorado Denver and the Anschutz Medical Campus. When she can carve out some free time, she also edits for Dragonfly. And though they might not seem to have much in common, both …

That time Magi and I had a fight …

Some of you may know that I occasionally write for Grammar Girl. So naturally, the one time Magi, our Editorial Manager, and I had an argument, I decided to make it the subject of one of my posts. Here it is: Say your piece (or hold your peace) Enjoy! This post was written by Samantha Enslen, President of Dragonfly Editorial.

Measuring readability using Microsoft Word

Readable content is clear and easy to understand. The Flesch-Kincaid meter meaures the readability of a document and assigns it a grade level score. The lower the grade level, the easier it is to read. You can get a Flesch-Kincaid score for any document, directly in Microsoft Word. Here’s how to do it. You can download the PDF file here.   …