Blog
Worst Possible Missing Call to Action
February 23, 2009
A basic tenet of marketing writing is that your copy must include a call to action — a encouragement to your reader to DO something
Why Little Agencies Rule
February 18, 2009
I was talking with a customer today about some of the financial and marketing decisions he’s making in the face of today’s down economy. “I
I Love My Clients, Part 3
February 13, 2009
Yes, it’s true. I love my clients. And I love ’em even when their requests are outside-the-pale goofy. Take yesterday, for example. Dear customer called
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