Copywriting for Complex Industries

Dragonfly Editorial provides B2B copywriting to clients worldwide. Every day we help clients like you transform confusing copy into clear, compelling content. Think of us as your copy team — supporting you with writers who understand your industry and help you share your message.

What we write

Here at Dragonfly, we create content that helps you connect—whether you need a 12-page white paper or a 140-character tweet. We write material like:

Marketing communications

Case studies, fact sheets, web content, annual reports and corporate responsibility reports, brochures, proposals and executive summaries, slide decks & scripts

Thought leadership pieces

White papers, blog and social posts, industry reports, and feature stories

Content marketing / brand journalism

Web content and landing pages, blog and social posts, email campaigns and e-newsletters

Internal communications

Intranet content, executive emails and speeches, employee newsletters and e-newsletters, employee profiles

 
 

Who we write for

Our customers offer complex solutions that need to be explained clearly. That’s true whether they’re offering IT services, new medical devices, or strategic consulting. Our B2B copywriting clients include:

Strategic consultancies

Bain & Company, Strategy&, TCS, Altamira, Aptima, Booz Allen Hamilton, Cardno, NCI, Reingold, Defense and federal government contractors

Financial services providers

Duff & Phelps, Fiserv, Raddon Financial Group, Societe Generale

Healthcare & pharma

Bayer Pharmaceuticals, CareSource, MedReviews, Xcenda, Zimmer Biomet

Scientific & professional groups

American Diabetes Association, American Chemical Society, American Occupational Therapy Association, Association of Proposal Management Professionals, National Association of Realtors

Universities

University of Dayton, Cornell University School of Law, King Abdullah University of Science and Technology (KAUST)

Architecture, Engineering, and Construction

TD Industries, Woolpert

Manufacturers

Clariant Chemicals, Konecranes, Land O’Lakes

How we approach your project

Whether we’re tackling a white paper or a website, we use a standard approach. One that starts with exploring your goals – then creating content to meet them.

Gather information

Our writing projects start with learning. We interview you one-on-one to explore who you are, who you want to reach, and what you want to say. We’ll also conduct independent research as needed so we can write about your subject as knowledgeably as possible, using your industry’s language.

Craft your message

We take what we’ve learned and apply it to your project, crafting an outline for your approval, and then a first draft. No matter the vehicle, we have one goal: create content that’s clear, powerful, and easy to understand.

Make it great

We’ll refine until content reads just the way you want. Then, we’ll help you get your writing ready for publication through editorial and production support.

 
 

Our awards

The measure of our success is whether your content works. Does your white paper get downloads and generate leads? Did your proposal win? That said, we value the outside recognition we’ve received over the years for our work. Here’s a sampling of our awards.

Hermes Creative Awards

Gold and Platinum awards in the following categories: Newsletters, Feature Articles, Magazines, Web Copy, Brochure Writing, Integrated Marketing Campaign

Marcom Creative Awards

Gold and Platinum awards in the following categories: White Papers, Web Copy, Training Manuals, Capabilities Brochure, Professional Services Website, Newsletter Writing, Blog Writing

Communicator Awards

Awards of Excellence and Distinction in the following categories: Content Marketing–Blog Writing, Magazine Copywriting, Employee Publication Copywriting, Website Copywriting, Slick Sheet Writing, Website Writing, Feature Stories

AAF Dayton Hermes Award

Honorable Mention in the following categories: Identity Package Design, Elements of Advertising–Copywriting

Let's talk about your next project!